Classes & Workshops
Planning for Success: Creating an Effective Fundraising Plan
The number one predictor of fundraising success is having a plan. A written plan helps bring focus and prioritization of efforts to a fundraising program and prevents the potential derailment of efforts by good-intentioned board members and volunteers. An effective fundraising program utilizes strategies that generate a broad base of support from a variety of sources. A plan provides the roadmap for staff and volunteers to follow as to how, when and by whom those strategies will be implemented to achieve fundraising goals.
Takeaways will include:
- An understanding of why having a documented plan is critical to fundraising success.
- How to use your fundraising plan to build a culture of giving within your organization.
- Knowledge of the basic elements of an effective fundraising plan, the fine art of setting fundraising goals and how to evaluate for return on investment.
- Innovative strategies for solicitation and cultivation to incorporate into your fundraising program.
The speaker, Maureen Mahoney Hill, CFRE, is a seasoned fundraising professional with more than 25 years of experience. Over the course of her career, Maureen has raised more than $40 million and, as a consultant, she has helped clients raise more than $15 million. As Principal of Advancement Advisors, a Pittsburgh-based fundraising consulting and coaching firm, Maureen builds fundraising, communications and marketing capacity in nonprofit organizations. Her practice focuses on board training and development; coaching; planning and strategy development for major and planned gifts; fundraising plans; audits; and feasibility studies. Maureen has been an accredited Certified Fund Raising Executive (CFRE) since 1999 and in 2017 was awarded the Association of Fundraising Professionals’ Master Trainer status.
The fee to attend this workshop is $20 per person which can be paid at the door with cash or check made payable to Carnegie Library of Pittsburgh. Space is limited and registration is required by calling the Nonprofit Resource Center at 412.622.6277.